Raya Hard Seltzer: Graduation Project

Creatively Led. Strategically Driven.

The project brief was to design an identity and visual system for an upcoming hard seltzer. The final deliverables included nomenclature, logo, visual system, website, packaging and labelling.

My Role

As this was a small studio set up with a team of 3 with multiple ongoing projects, I had the opportunity to lead the research, strategy and design for this project. Eventually, the Studio head trusted me enough to lead client meetings. 

Building Brand Identity

The framework followed throughout the project was the double diamond framework. This identity is based on data from market and user research and interview, defining brand purpose and values as showcased below.

The idea was to visually represent brand value statement - “Elevating experiences without weighing you down.” Sun glitter embodies enhanced experiences; waves in motion reflect our free spirit.

Introducing Raya!